Ingrid Lundquist—Hola Baja: The Texture of the Place, the Heartbeat of its People

Exhibit Dates: 
Wednesday, Nov. 9 to Saturday, Dec. 3
Artist Reception: 
Friday, Nov. 11 6:00 pm to 8:30 pm
2nd Saturday Opening: 
Saturday, Nov. 12 5:00 pm to 9:00 pm

In itself, the word “hola” (‘greetings’ in Spanish) is a happy sound. Saying it causes you to move your face muscles upward in an openly welcoming manner. If you were to ask Ingrid Lundquist where she would like to vacation, it would not be to the fine white sand beaches of Hawaii, to Paris the city of love, or to Africa for a safari. She would go to the land of the beating sun where dust clings to your body like a cheap price sticker and colors vibrate to distract you from the surrounding hardships. Lundquist would go south of the border, to a place where, when you hear someone say ‘hola,’ it automatically brings a smile to your face.

In June 2014, Ingrid Lundquist joined five photographers on a Viewpoint-sponsored workshop. They spent three days exploring the surrounds of the oceanside hamlet of Rosarito Beach, just across the border from San Diego. On the web, Rosarito Tourism lists “16 Things to Do.” They missed all 16, including the Tequila Museum, and the Shooters Billiards and Sports Bar. What they did see was raw magic.

Hola Baja offers Lundquist’s photographic perspective of tourism, capturing the soul of the area in 72 hours. "Our local tour guides drove us to out-of-the way places with wild horses and vineyards; outdoor markets with recently caught fish and fresh picked produce; and on the “Gargantuan Tour” we visited a giant roadside Jesus atop a hill and an unfinished cement mermaid straddling a house, her breasts large enough for an adult to recline and sunbathe."

Ingrid Lundquist has  traveled to Mexico since 1980, always returning refreshed with a clear mind. “My photographs reflect a sense of inner strength in these people as they go about their daily lives under challenging circumstances. Hola Baja speaks to the rich texture of this land and the spirit of its people.”

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With university degrees in Art and English, followed by a career as a special event professional, in 2011, Ingrid bought a camera and a new computer…and returned to that which feeds her creative spirit. Since 2011, she has written two multi-award-winning non-fiction books, and participated in more than 50 juried photography shows, picking up a few ribbons (and some cash prizes) along the way. Her photos have been in exhibits in New York, Vermont, Texas, Oregon, California, England and Italy. Her work was recently included in a Shootapalooza wheat pasting caper at Cadillac Ranch in Amarillo, Texas. Her first photo/story book, In the Hood: focus on the details, was released in May 2016. Hola Baja at Viewpoint Photographic Art Center in Sacramento is her first solo photography show.


Ingrid Lundquist: After the Dry


Ingrid Lundquist: Bienvenidos


Ingrid Lundquist: Flea Market Find


Ingrid Lundquist: Whatever


Thank you to our sponsors!

Kenneth Meyers
Meyers Investment Group of Baird

Platinum Sponsor


Viewpoint Photographic Art Center is the proud recipient of a SMAC Cultural Arts Award grant.

Individual Sponsorships
(Luminance Level & Above)

Diane Tempest

J.B. Jones

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